Big Ideas, Real Impact.

For over a decade I've worked at the place where most creatives have to choose — retail or art, commercial or craft, strategic or hands-on. I've never chosen. I do all of it, and I do it at the same time.

Right now I'm shaping how Flying Tiger Copenhagen shows up across global markets — developing the visual language that lands the same way whether you're in Tokyo, Berlin, or Copenhagen. Before that I spent years in London with Anthropologie, H&M, Habitat, and The Conran Shop, learning how the best brands in the world make people feel something the moment they walk through the door. And in between, four years of freelance set design and prop making for campaigns and film — where the world I built had to be perfect, and it had to be ready by Friday.

My education is as unconventional as my career: London College of Fashion, Central Saint Martins, and a BA in Interior Design. Three institutions. Two countries. One result — I can read a space from every angle simultaneously. The architect's, the retailer's, the storyteller's.

I think in materials, light, and narrative. I work from the first sketch to the last detail. I know when a space is right — not because it follows the brief, but because it stops people in their tracks.